Prediction of the influence of advertising text using Promovolt system

Ruslan Korniichuk, Roman Simiński

Abstract


Promovolt is an information system for measurement of advertisement text and image aimed to predict the impact to a mass audience. The main goal of this paper is to present the results of experiment. We have compared the effectiveness of impact prediction of text advertisement in Polish language using Promovolt system, Jasnopis application, knowledge and experience of experts' team from marketing industry.

Keywords


Fog Readability Index; Jasnopis; Lix Readability Index; Pisarek Readability Index; Rix Readability Index; Jasnopis; Promovolt

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DOI: http://dx.doi.org/10.21936/si2017_v38.n2.803